PriceRunner Survey Highlights – Energy Star:
Amplitude Research® conducted this study over a 4-day period from April 6th to April 9th, 2007 among a nationwide web panel. There were 1,000 survey respondents, resulting in a +/- 3.1% maximum sampling margin of error at the 95% confidence level. In this case, the word “maximum” refers to the margin of error being highest for proportions from the survey near 50%,
while declining as percentages get further from 50%. For example, the sampling margin of error for a result from the survey near 10% or 90% would be +/- 1.9%. The +/- 3.1% margin of error applies to results from the survey near 50%.
The results showed the following:
- Most (86%) report purchasing “environmentally friendly” products at least once or twice a year, while sizable proportions purchase these types of products monthly (17%) or weekly (12%).
- Nearly three-fourths (73%) have heard of some products being “Energy Star” qualified. Among those aware, two-thirds (66%) have decided to purchase a particular product(s) at least partly because it was “Energy Star” qualified.
- Another way of looking at these results is that almost half (48%) reported being both aware of, and influenced by, the “Energy Star” qualification at some time in the past (based on 73% x 66% = 48%).
|
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13.7% 
18.5% 
28.0% 
11.1% 
17.0% 
11.7%
|
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|
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16.5% 
24.55% 
11.18% 
14.73% 
9.41% 
7.09% 
21.96% 
10.36% 
34.92% 
14.87% 
20.19% 
18.0% It is worth keeping in mind that these results are based on a nationwide web panel, meaning that the study findings can be thought of as applying to regular Internet users. The results above, though, are still noteworthy because people can use the Internet in many different ways, which may or may not include shopping.
Cross Tabulation of Data for Gender, Age and Political Preference:
How frequently do you purchase products that you think would generally be considered “environmentally friendly”? |
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|
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|
Please indicate your gender: |
Which of the following categories includes your age? |
Which of the following best represents your political preference? |
||||||
Female |
Male |
Under 35 |
35 - 49 |
50 - 64 |
65 or older |
Democrat |
Republican |
Neither / Independent |
|
A |
B |
C |
D |
E |
F |
G |
H |
I |
|
Rarely or never |
53 9.96% |
84 17.95% |
59 14.86% |
50 13.16% |
23 12.04% |
5 15.63% |
35 11.08% |
49 17.5% |
33 12.0% |
Once or twice a year |
93 17.48% |
92 19.66% |
69 17.38% |
69 18.16% |
41 21.47% |
6 18.75% |
51 16.14% |
56 20.0% |
55 20.0% |
Three or four times a year |
154 28.95% |
126 26.92% |
116 29.22% |
99 26.05% |
51 26.7% |
14 43.75% |
93 29.43% |
84 30.0% |
70 25.45% |
Every other month |
64 12.03% |
47 10.04% |
49 12.34% |
48 12.63% |
13 6.81% |
1 3.13% |
42 13.29% |
26 9.29% |
31 11.27% |
Monthly |
100 18.8% |
70 14.96% |
61 15.37% |
60 15.79% |
44 23.04% |
5 15.63% |
46 14.56% |
46 16.43% |
48 17.45% |
Weekly |
68 12.78% |
49 10.47% |
43 10.83% |
54 14.21% |
19 9.95% |
1 3.13% |
49 15.51% |
19 6.79% |
38 13.82% |
Total |
532 |
468 |
397 |
380 |
191 |
32 |
316 |
280 |
275 |
Mean |
3.51 |
3.16 |
3.28 |
3.42 |
3.37 |
2.94 |
3.51 |
3.08 |
3.44 |
Median |
3.0 |
3.0 |
3.0 |
3.0 |
3.0 |
3.0 |
3.0 |
3.0 |
3.0 |
SD |
1.53 |
1.59 |
1.55 |
1.6 |
1.56 |
1.32 |
1.57 |
1.5 |
1.6 |
Significance |
B |
A |
|
|
|
|
H |
G, I |
H |
Significance Tests Between Columns: Lower case: p<.05 and Upper case: p<.01 |
Have you ever heard of some products being “Energy Star” qualified? |
|||||||||
|
|||||||||
|
Please indicate your gender: |
Which of the following categories includes your age? |
Which of the following best represents your political preference? |
||||||
Female |
Male |
Under 35 |
35 - 49 |
50 - 64 |
65 or older |
Democrat |
Republican |
Neither / Independent |
|
A |
B |
C |
D |
E |
F |
G |
H |
I |
|
Yes |
379 71.24% |
354 75.64% |
286 72.04% |
288 75.79% |
142 74.35% |
17 53.13% |
246 77.85% |
210 75.0% |
192 69.82% |
No |
102 19.17% |
87 18.59% |
81 20.4% |
62 16.32% |
33 17.28% |
13 40.63% |
49 15.51% |
53 18.93% |
60 21.82% |
Not sure |
51 9.59% |
27 5.77% |
30 7.56% |
30 7.89% |
16 8.38% |
2 6.25% |
21 6.65% |
17 6.07% |
23 8.36% |
Total |
532 |
468 |
397 |
380 |
191 |
32 |
316 |
280 |
275 |
Mean |
1.38 |
1.3 |
1.36 |
1.32 |
1.34 |
1.53 |
1.29 |
1.31 |
1.39 |
Median |
1.0 |
1.0 |
1.0 |
1.0 |
1.0 |
1.0 |
1.0 |
1.0 |
1.0 |
SD |
0.65 |
0.57 |
0.62 |
0.61 |
0.63 |
0.61 |
0.58 |
0.58 |
0.64 |
Significance |
b |
a |
|
|
|
|
i |
|
g |
Significance Tests Between Columns: Lower case: p<.05 and Upper case: p<.01 |
Have you ever decided to purchase a particular product because (or partly because) it was “Energy Star” qualified? |
|||||||||
|
|||||||||
|
Please indicate your gender: |
Which of the following categories includes your age? |
Which of the following best represents your political preference? |
||||||
Female |
Male |
Under 35 |
35 - 49 |
50 - 64 |
65 or older |
Democrat |
Republican |
Neither / Independent |
|
A |
B |
C |
D |
E |
F |
G |
H |
I |
|
Yes |
256 67.55% |
231 65.25% |
173 60.49% |
201 69.79% |
99 69.72% |
14 82.35% |
170 69.11% |
137 65.24% |
127 66.15% |
No |
92 24.27% |
99 27.97% |
92 32.17% |
68 23.61% |
30 21.13% |
1 5.88% |
61 24.8% |
60 28.57% |
51 26.56% |
Not sure |
31 8.18% |
24 6.78% |
21 7.34% |
19 6.6% |
13 9.15% |
2 11.76% |
15 6.1% |
13 6.19% |
14 7.29% |
Total |
379 |
354 |
286 |
288 |
142 |
17 |
246 |
210 |
192 |
Mean |
1.41 |
1.42 |
1.47 |
1.37 |
1.39 |
1.29 |
1.37 |
1.41 |
1.41 |
Median |
1.0 |
1.0 |
1.0 |
1.0 |
1.0 |
1.0 |
1.0 |
1.0 |
1.0 |
SD |
0.64 |
0.62 |
0.63 |
0.6 |
0.65 |
0.67 |
0.6 |
0.6 |
0.62 |
Significance |
|
|
|
|
|
|
|
|
|
Significance Tests Between Columns: Lower case: p<.05 and Upper case: p<.01 |
In the past five years, which of the following, if any, have you purchased that were “Energy Star” qualified? |
|||||||||
|
|||||||||
|
Please indicate your gender: |
Which of the following categories includes your age? |
Which of the following best represents your political preference? |
||||||
Female |
Male |
Under 35 |
35 - 49 |
50 - 64 |
65 or older |
Democrat |
Republican |
Neither / Independent |
|
Battery Chargers |
53 |
62 |
54 |
49 |
12 |
0 |
41 |
34 |
26 |
Clothes washer |
118 |
116 |
82 |
105 |
42 |
5 |
79 |
67 |
62 |
Computer |
82 |
132 |
86 |
82 |
42 |
4 |
71 |
62 |
57 |
Cordless phone |
46 |
75 |
45 |
47 |
26 |
3 |
45 |
38 |
27 |
Dishwasher |
87 |
93 |
65 |
77 |
35 |
3 |
63 |
56 |
46 |
Doors/windows |
42 |
40 |
36 |
31 |
14 |
1 |
34 |
25 |
13 |
DVD player |
41 |
67 |
48 |
44 |
15 |
1 |
34 |
37 |
26 |
Furnace |
35 |
34 |
21 |
31 |
12 |
5 |
30 |
21 |
12 |
Home Audio |
12 |
40 |
27 |
18 |
7 |
0 |
23 |
15 |
5 |
Light fixture |
84 |
77 |
68 |
64 |
23 |
6 |
58 |
53 |
35 |
Printer/Fax |
27 |
49 |
21 |
39 |
15 |
1 |
29 |
23 |
19 |
Refrigerator/Freezer |
137 |
119 |
101 |
107 |
41 |
7 |
95 |
74 |
58 |
Room AC |
50 |
59 |
42 |
45 |
18 |
4 |
39 |
28 |
32 |
Television |
50 |
98 |
58 |
58 |
32 |
0 |
58 |
45 |
36 |
None of the above |
74 |
58 |
62 |
42 |
26 |
2 |
42 |
38 |
31 |
Cross Tabulation of Data for Education and Income:
How frequently do you purchase products that you think would generally be considered “environmentally friendly”? |
|||||||||
|
|||||||||
|
What is the highest level of education you have completed? |
What is your total annual household income before taxes? |
|||||||
High school or less |
Some college or Associate degree |
4 year college degree / Bachelor's |
Graduate degree / Master's / PhD |
Under $35,000 |
$35,000 to $49,999 |
$50,000 to $74,999 |
$75,000 to $99,999 |
$100,000 or more |
|
A |
B |
C |
D |
E |
F |
G |
H |
I |
|
Rarely or never |
34 17.71% |
57 13.41% |
37 13.17% |
6 6.19% |
40 19.8% |
21 10.0% |
36 12.81% |
18 11.69% |
15 12.61% |
Once or twice a year |
40 20.83% |
77 18.12% |
54 19.22% |
14 14.43% |
38 18.81% |
48 22.86% |
45 16.01% |
28 18.18% |
20 16.81% |
Three or four times a year |
57 29.69% |
117 27.53% |
79 28.11% |
26 26.8% |
52 25.74% |
66 31.43% |
90 32.03% |
35 22.73% |
30 25.21% |
Every other month |
13 6.77% |
54 12.71% |
26 9.25% |
18 18.56% |
17 8.42% |
26 12.38% |
27 9.61% |
25 16.23% |
12 10.08% |
Monthly |
27 14.06% |
79 18.59% |
47 16.73% |
16 16.49% |
37 18.32% |
26 12.38% |
51 18.15% |
25 16.23% |
24 20.17% |
Weekly |
21 10.94% |
41 9.65% |
38 13.52% |
17 17.53% |
18 8.91% |
23 10.95% |
32 11.39% |
23 14.94% |
18 15.13% |
Total |
192 |
425 |
281 |
97 |
202 |
210 |
281 |
154 |
119 |
Mean |
3.11 |
3.34 |
3.38 |
3.77 |
3.13 |
3.27 |
3.38 |
3.52 |
3.54 |
Median |
3.0 |
3.0 |
3.0 |
4.0 |
3.0 |
3.0 |
3.0 |
3.0 |
3.0 |
SD |
1.59 |
1.53 |
1.6 |
1.49 |
1.61 |
1.47 |
1.54 |
1.59 |
1.63 |
Significance |
D |
d |
d |
A, b, c |
h, i |
|
|
e |
e |
Significance Tests Between Columns: Lower case: p<.05 and Upper case: p<.01 |
Have you ever heard of some products being “Energy Star” qualified? |
|||||||||
|
|||||||||
|
What is the highest level of education you have completed? |
What is your total annual household income before taxes? |
|||||||
High school or less |
Some college or Associate degree |
4 year college degree / Bachelor's |
Graduate degree / Master's / PhD |
Under $35,000 |
$35,000 to $49,999 |
$50,000 to $74,999 |
$75,000 to $99,999 |
$100,000 or more |
|
A |
B |
C |
D |
E |
F |
G |
H |
I |
|
Yes |
118 61.46% |
308 72.47% |
226 80.43% |
79 81.44% |
128 63.37% |
154 73.33% |
224 79.72% |
119 77.27% |
88 73.95% |
No |
51 26.56% |
76 17.88% |
43 15.3% |
17 17.53% |
51 25.25% |
38 18.1% |
38 13.52% |
29 18.83% |
26 21.85% |
Not sure |
23 11.98% |
41 9.65% |
12 4.27% |
1 1.03% |
23 11.39% |
18 8.57% |
19 6.76% |
6 3.9% |
5 4.2% |
Total |
192 |
425 |
281 |
97 |
202 |
210 |
281 |
154 |
119 |
Mean |
1.51 |
1.37 |
1.24 |
1.2 |
1.48 |
1.35 |
1.27 |
1.27 |
1.3 |
Median |
1.0 |
1.0 |
1.0 |
1.0 |
1.0 |
1.0 |
1.0 |
1.0 |
1.0 |
SD |
0.7 |
0.65 |
0.52 |
0.42 |
0.69 |
0.63 |
0.58 |
0.52 |
0.54 |
Significance |
b, C, D |
a, C, D |
A, B |
A, B |
f, G, H, I |
e |
E |
E |
E |
Significance Tests Between Columns: Lower case: p<.05 and Upper case: p<.01 |
Have you ever decided to purchase a particular product because (or partly because) it was “Energy Star” qualified? |
|
What is the highest level of education you have completed? |
What is your total annual household income before taxes? |
|||||||
High school or less |
Some college or Associate degree |
4 year college degree / Bachelor's |
Graduate degree / Master's / PhD |
Under $35,000 |
$35,000 to $49,999 |
$50,000 to $74,999 |
$75,000 to $99,999 |
$100,000 or more |
|
A |
B |
C |
D |
E |
F |
G |
H |
I |
|
Yes |
78 66.1% |
196 63.64% |
151 66.81% |
61 77.22% |
67 52.34% |
107 69.48% |
143 63.84% |
86 72.27% |
70 79.55% |
No |
30 25.42% |
86 27.92% |
59 26.11% |
15 18.99% |
48 37.5% |
35 22.73% |
64 28.57% |
25 21.01% |
15 17.05% |
Not sure |
10 8.47% |
26 8.44% |
16 7.08% |
3 3.8% |
13 10.16% |
12 7.79% |
17 7.59% |
8 6.72% |
3 3.41% |
Total |
118 |
308 |
226 |
79 |
128 |
154 |
224 |
119 |
88 |
Mean |
1.42 |
1.45 |
1.4 |
1.27 |
1.58 |
1.38 |
1.44 |
1.34 |
1.24 |
Median |
1.0 |
1.0 |
1.0 |
1.0 |
1.0 |
1.0 |
1.0 |
1.0 |
1.0 |
SD |
0.64 |
0.65 |
0.62 |
0.52 |
0.67 |
0.63 |
0.63 |
0.6 |
0.5 |
Significance |
|
D |
|
B |
f, H, I |
e |
I |
E |
E, G |
Significance Tests Between Columns: Lower case: p<.05 and Upper case: p<.01 |
In the past five years, which of the following, if any, have you purchased that were “Energy Star” qualified? |
|||||||||
|
|||||||||
|
What is the highest level of education you have completed? |
What is your total annual household income before taxes? |
|||||||
High school or less |
Some college or Associate degree |
4 year college degree / Bachelor's |
Graduate degree / Master's / PhD |
Under $35,000 |
$35,000 to $49,999 |
$50,000 to $74,999 |
$75,000 to $99,999 |
$100,000 or more |
|
Battery Chargers |
11 |
42 |
42 |
20 |
22 |
12 |
30 |
29 |
19 |
Clothes washer |
39 |
93 |
74 |
27 |
17 |
50 |
68 |
45 |
46 |
Computer |
26 |
95 |
68 |
25 |
39 |
36 |
58 |
45 |
30 |
Cordless phone |
17 |
50 |
35 |
19 |
14 |
18 |
35 |
34 |
18 |
Dishwasher |
26 |
66 |
65 |
23 |
12 |
28 |
56 |
42 |
36 |
Doors/windows |
12 |
29 |
35 |
5 |
8 |
12 |
29 |
18 |
13 |
DVD player |
11 |
46 |
34 |
17 |
18 |
17 |
32 |
22 |
16 |
Furnace |
10 |
26 |
21 |
11 |
7 |
8 |
20 |
14 |
19 |
Home Audio |
4 |
18 |
17 |
13 |
7 |
7 |
9 |
16 |
12 |
Light fixture |
24 |
64 |
53 |
20 |
24 |
26 |
51 |
32 |
23 |
Printer/Fax |
8 |
28 |
25 |
15 |
12 |
11 |
18 |
18 |
14 |
Refrigerator/Freezer |
47 |
106 |
74 |
29 |
27 |
55 |
82 |
38 |
47 |
Room AC |
23 |
46 |
29 |
11 |
22 |
19 |
35 |
17 |
15 |
Television |
21 |
59 |
47 |
21 |
21 |
23 |
53 |
29 |
18 |
None of the above |
29 |
53 |
38 |
11 |
36 |
33 |
43 |
11 |
4 |
