PriceRunner

PRICERUNNER LAUNCHES IN THE U.S.
For Immediate Release - July 26, 2005

Leading European Comparison Shopping Site First to offer U.S. Consumers Offline and Online Retailer Listings with Lowest Price Always Listed First

(WESTLAKE VILLAGE, CA) — PriceRunner (www.pricerunner.com), a leading comparison shopping site in Europe and a division of ValueClick, Inc. (Nasdaq: VCLK), today announced its launch in the United States

Currently one of the most successful comparison shopping sites in Europe, PriceRunner went live in the U.S. during the second quarter of 2005, offering consumers a broad range of products from online and offline retailers throughout the country in the following categories: Clothing & Accessories; Cameras & Camcorders; Computers; Home Appliances; Home Entertainment; Kids & Family; Multimedia; Office Equipment; Software; Sports & Outdoor; Toys; Video Games and many others.

Unlike other comparison shopping sites, PriceRunner puts the consumer first by presenting the broadest comparison of product prices – from both online and offline retailers – and by always listing the lowest priced retailer first. PriceRunner’s consumer-friendly focus stands out among other comparison shopping sites, which typically list products only from paying online retailers and sell the top listing to the retailer that pays the most for that position.

To maintain the timeliness and accuracy of its offline prices — which often are lower than many prices found online — the Company employs a team of actual “Price Runners” who go into major stores across the country as shoppers, gathering up-to-date, accurate pricing information.

In addition, PriceRunner provides shoppers with a wealth of product specifications and reviews, both from professionals as well as from everyday consumers like them. PriceRunner will also allow customers to review the retail store’s performance, and a yellow ‘caution sign’ will mark a deficient retailer to alert future consumers to any pitfalls.

“As the most consumer-friendly comparison shopping engine, PriceRunner enables shoppers to easily research and compare products and prices, online and offline, in order to make informed decisions,” said U.S. General Manager of PriceRunner, Martin Andersen. “We are excited to now provide U.S. shoppers with the same ‘one-stop’ shopping comparison site experience that has made us the choice of savvy consumers in Europe.” PriceRunner’s unique combination of offering online and offline prices, comprehensive product information and always listing the lowest price first has also paid off for merchants, who benefit from having access to well-informed and serious shoppers who visit their stores and consequently follow through with purchases.

About PriceRunner
PriceRunner, a division of ValueClick, Inc. (Nasdaq: VCLK), offers product and price comparisons in the categories of Clothing & Accessories; Cameras & Camcorders; Computers; Home Appliances; Home Entertainment; Kids & Family; Multimedia; Office Equipment; Software; Sports & Outdoor; Toys; Video Games and many others. PriceRunner.com is the first site in the U.S. to compare information from both online and traditional stores as well as list non-paying retailers to give users a better overview of the market. By giving the consumer an objective and informative overview, PriceRunner makes it easier for the consumer to make a smarter purchase more quickly.

About ValueClick
ValueClick, Inc. (Nasdaq: VCLK) is the single-source provider of media, technology and related services that enable advertisers, agencies and publishers to reach consumers in all major online marketing channels, through three business units, ValueClick Media, Commission Junction and Mediaplex. For more information, please visit www.valueclick.com.

* This release contains forward-looking statements that involve risks and uncertainties, including, but not limited to, trends in online advertising spending and estimates of future online performance-based advertising. Actual results may differ materially from the results predicted, and reported results should not be considered an indication of future performance. Important factors that could cause actual results to differ materially from those expressed or implied in the forward-looking statements are detailed under "Risk Factors" and elsewhere in filings with the Securities and Exchange Commission made from time to time by ValueClick, including its Annual Report on Form 10-K filed on March 31, 2005, recent quarterly reports on Form 10-Q and current reports on Form 8-K. Other factors that could cause actual results to differ materially from those expressed or implied in the forward-looking statements include, but are not limited to, the risk that market demand for online advertising, and performance-based online advertising in particular, will not grow as rapidly as predicted. ValueClick undertakes no obligation to release publicly any revisions to any forward-looking statements to reflect events or circumstances after the date hereof or to reflect the occurrence of unanticipated events.

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