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PRICERUNNER.COM SURVEY OF 1000 CONSUMERS REVEALS THE MEDIAN SPEND ON MOTHER’S DAY AND FATHER’S DAY GIFTS IS EXACTLY THE SAME: $44
For Immediate Release - April 25, 2007
(
WESTLAKE VILLAGE , Calif.– April 25, 2007 ) — How much do Americans plan to spend on gifts for their parents on Mother’s Day and Father’s Day? Do Americans spend more for mom’s gift or dad’s gift? Do those with higher incomes spend more on their parent’s gift than those with lower incomes? Do sons feel less comfortable about spending on a gift for dad?
According to a survey of 1,000 consumers in the United States, commissioned by PriceRunner.com and executed by Amplitude Research, 72% said they expect to buy a Mother’s Day gift and 58% said they will buy a Father’s Day gift, but the median amount spent on gifts for each parent was the same: $44.
Although the proportion expecting to buy a Mother’s Day gift was similar among females (72%) and males (71%), the proportion expecting to buy a Father’s Day gift was noticeably higher among females (67% vs. 49% of males). This held true not only for the total sample, but also within different age groups.
- Among those under 35 years old, 77% of females and 68% of males expect to buy a Father’s Day gift this year.
- Among those 35 to 49 years old, 71% of females and 47% of males expect to buy a Father’s Day gift.
- Among those 50 to 64 years old, 39% of females and 26% of males expect to buy a Father’s Day gift.
Martin Andersen, General Manager of PriceRunner U.S., found the results intriguing: “More research needs to be done about why females seem to spend on a Father’s Day gift more often than males. Perhaps men are less comfortable about gift exchanges between son and father versus son and mother,” says Andersen.
Below is a summary of what Americans plan to spend on gifts for mother’s day and father’s day.
expected gift spending for...
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Steve Birnkrant, CEO of Amplitude Research, added that “the median amounts spent on Mother’s Day and Father’s Day gifts were almost identical in the different income categories, although, as expected, the higher the income level, the higher the median spend.”
Results by Household Income Level: |
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Amplitude Research® conducted this study over a 4-day period from April 6 th to April 9 th, 2007 among a nationwide web panel. There were 1,000 survey respondents, resulting in a +/- 3.1% maximum sampling margin of error at the 95% confidence level.
Visit http://www.pricerunner.com/mothersandfathersdaysurvey.html for survey results.
About PriceRunner
PriceRunner is an internationally acclaimed comparison shopping engine that provides consumers with easy access to comprehensive buying information on a wide variety of products. PriceRunner aggregates product details, user and expert product reviews, retailer ratings, as well as the best available prices in one convenient location. PriceRunner distinguishes itself from other comparison shopping engines by including prices from both online and offline retailers providing consumers with the broadest price comparisons and always lists the lowest price first. PriceRunner’s goal is to provide consumers with the ability to make an informed and confident buying decision. PriceRunner is a ValueClick, Inc. company.
About ValueClick
ValueClick, Inc. (Nasdaq: VCLK) is one of the world’s largest integrated online marketing companies, offering comprehensive and scalable solutions to deliver cost-effective customer acquisition for advertisers and significant revenue for publishers. Through its individual brands, ValueClick’s performance-based solutions allow advertisers and publishers to reach their potential through all online marketing channels, including display advertising, affiliate marketing, lead generation, search, e-mail, and comparison shopping. ValueClick brands include Commission Junction, Hi-Speed Media, Mediaplex, PriceRunner, ValueClick Media, and Webclients. For more information, please visit www.valueclick.com.
* Note regarding contest: Runs nationwide excluding New York, Florida, and where prohibited by law.
This release contains forward-looking statements that involve risks and uncertainties, including, but not limited to, ValueClick’s ability to successfully integrate its recently completed Fastclick and Webclients mergers, trends in online advertising spending and estimates of future online performance-based advertising. Actual results may differ materially from the results predicted, and reported results should not be considered an indication of future performance. Important factors that could cause actual results to differ materially from those expressed or implied in the forward-looking statements are detailed under “Risk Factors” and elsewhere in filings with the Securities and Exchange Commission made from time to time by ValueClick, including: its Annual Report on Form 10-K filed on March 31, 2006 and amendment to its Annual Report on Form 10-K/A filed on April 21, 2006; its current report on Form 8-K filed on February 27, 2006; recent quarterly reports on Form 10-Q and Form 10-Q/A, other current reports on Form 8-K; its amended registration statement on Form S-4, filed on September 27, 2005; and its final prospectus on Form 424B3 filed on September 28, 2005. Other factors that could cause actual results to differ materially from those expressed or implied in the forward-looking statements include, but are not limited to, the risk that market demand for online advertising, and performance-based online advertising in particular, will not grow as rapidly as predicted. ValueClick undertakes no obligation to release publicly any revisions to any forward-looking statements to reflect events or circumstances after the date hereof or to reflect the occurrence of unanticipated events.
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