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ONLINE RETAILERS BENEFIT FROM HIGHER GAS PRICES
For Immediate Release - June 1, 2007
(
WESTLAKE VILLAGE , Calif.– June 1, 2007 ) — As gas prices reach record high levels, consumers are changing their driving behavior and also reducing their spending on luxury items and regular items including groceries according to a survey of 1,000 consumers commissioned by PriceRunner.com. But online retailers may be seeing a benefit from higher gas prices as 22% of the respondents indicated that they are making more online purchases to save on the cost of driving to the store.
Given recent increases in gas prices, many of the 1,000 consumers reported definite changes to their behavior during the past year. The biggest adjustments to spending consumers made were: reducing general driving when possible (55%); reducing spending on luxury items (39%); changing their vacation plans (28%); and reducing spending on regular items including groceries (22%).
10% said that they had cancelled all or part of their vacation plans as a result of higher gas prices; 12.8% said they had chosen closer vacation destinations; and 5.3% said they had decided to fly instead of drive to their vacation destination.
Martin Andersen, General Manager of PriceRunner US, said “Consumers can visit PriceRunner.com to find information on the lowest gas prices in their local areas. This is a valuable resource for consumers at a time when gasoline prices have such an impact on everyday spending and travel plans.”
Amplitude Research® conducted this study, on behalf of PriceRunner.com, over a 4-day period from April 6th to April 9th, 2007 among a nationwide web panel. There were 1,000 survey respondents, resulting in a +/- 3.1% maximum sampling margin of error at the 95% confidence level.
Amplitude Research® conducted this study over a 4-day period from April 6 th to April 9 th, 2007 among a nationwide web panel. There were 1,000 survey respondents, resulting in a +/- 3.1% maximum sampling margin of error at the 95% confidence level.
Visit http://www.pricerunner.com/gaspricessurvey.html for survey results, and http://www.pricerunner.com/f/662/Gas to search gas prices.
About PriceRunner
PriceRunner is an internationally acclaimed comparison shopping engine that provides consumers with easy access to comprehensive buying information on a wide variety of products. PriceRunner aggregates product details, user and expert product reviews, retailer ratings, as well as the best available prices in one convenient location. PriceRunner distinguishes itself from other comparison shopping engines by including prices from both online and offline retailers providing consumers with the broadest price comparisons and always lists the lowest price first. PriceRunner’s goal is to provide consumers with the ability to make an informed and confident buying decision. PriceRunner is a ValueClick, Inc. company.
About ValueClick
ValueClick, Inc. (Nasdaq: VCLK) is one of the world’s largest integrated online marketing companies, offering comprehensive and scalable solutions to deliver cost-effective customer acquisition for advertisers and significant revenue for publishers. Through its individual brands, ValueClick’s performance-based solutions allow advertisers and publishers to reach their potential through all online marketing channels, including display advertising, affiliate marketing, lead generation, search, e-mail, and comparison shopping. ValueClick brands include Commission Junction, Hi-Speed Media, Mediaplex, PriceRunner, ValueClick Media, and Webclients. For more information, please visit www.valueclick.com.
* Note regarding contest: Runs nationwide excluding New York, Florida, and where prohibited by law.
This release contains forward-looking statements that involve risks and uncertainties, including, but not limited to, ValueClick’s ability to successfully integrate its recently completed Fastclick and Webclients mergers, trends in online advertising spending and estimates of future online performance-based advertising. Actual results may differ materially from the results predicted, and reported results should not be considered an indication of future performance. Important factors that could cause actual results to differ materially from those expressed or implied in the forward-looking statements are detailed under “Risk Factors” and elsewhere in filings with the Securities and Exchange Commission made from time to time by ValueClick, including: its Annual Report on Form 10-K filed on March 31, 2006 and amendment to its Annual Report on Form 10-K/A filed on April 21, 2006; its current report on Form 8-K filed on February 27, 2006; recent quarterly reports on Form 10-Q and Form 10-Q/A, other current reports on Form 8-K; its amended registration statement on Form S-4, filed on September 27, 2005; and its final prospectus on Form 424B3 filed on September 28, 2005. Other factors that could cause actual results to differ materially from those expressed or implied in the forward-looking statements include, but are not limited to, the risk that market demand for online advertising, and performance-based online advertising in particular, will not grow as rapidly as predicted. ValueClick undertakes no obligation to release publicly any revisions to any forward-looking statements to reflect events or circumstances after the date hereof or to reflect the occurrence of unanticipated events.
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