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HIGHER INCOMES USE ONLINE COUPONS MORE THAN LOWER INCOMES
(WESTLAKE VILLAGE, Calif., June 12, 2007) - Although coupon usage may be stereotypically associated with lower income households, according to a PriceRunner.com survey of 1,000 consumers in the United States, coupon usage actually increases with income – particularly usage of coupons found online. Of the 1,000 consumers surveyed - all who have Internet access - nearly three quarters (73%) used at least one coupon they found online within the past six months. Almost one-in-five (19%) reported using online coupons six or more times in the past six months. 58% of the survey respondents who had household incomes of less than $35,000 a year said they had used an online coupon at least once in the past six months, while 74% of those with household incomes between $35,000 and $74,000 said they had used an online coupon at least once in the past six months. Meanwhile, 84% of those with annual household incomes of at least $75,000 said they had used online coupons at last once in the past six months. The $75,000 and above salary group also reported more frequency in using online coupons in the last six months, with 48% of them saying they had used online coupons four or more times in the last six months. Only 23% of the survey respondents who had indicated their annual salary was less than $35,000 said they had used online coupons four or more times in the last six months.
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Household Income |
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Online coupons past 6 mos. |
< $35K |
$35 - 74K |
$75K+ |
Used 1-3 |
35% |
44% |
36% |
Used 4+ |
23% |
30% |
48% |
Used at least one |
58% |
74% |
84% |
Similar patterns emerged for other types of coupon employment, although the relationship with income was not quite as strong as with coupons found online. For comparison, the table below shows usage of coupons received in the regular mail.
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Household Income |
||
Mail coupons past 6 mos. |
< $35K |
$35 - 74K |
$75K+ |
Used 1-3 |
36% |
39% |
35% |
Used 4+ |
36% |
46% |
53% |
Used at least one |
72% |
85% |
88% |
At PriceRunner.com consumers can easily search hundreds of coupons by product name or by store name currently offered by a wide range of stores online. Amplitude Research® conducted this study among a nationwide web panel, over a 4-day period from April 6th to April 9th, 2007. There were 1,000 survey respondents, resulting in a +/- 3.1% maximum sampling margin of error at the 95% confidence level. Visit http://www.pricerunner.com/couponsurvey.html for survey results.
About PriceRunner
PriceRunner is an internationally acclaimed comparison shopping engine that provides consumers with easy access to comprehensive buying information on a wide variety of products. PriceRunner aggregates product details, user and expert product reviews, retailer ratings, as well as the best available prices in one convenient location. PriceRunner distinguishes itself from other comparison shopping engines by including prices from both online and offline retailers providing consumers with the broadest price comparisons and always lists the lowest price first. PriceRunner’s goal is to provide consumers with the ability to make an informed and confident buying decision. PriceRunner is a ValueClick, Inc. company.
About ValueClick
ValueClick, Inc. (Nasdaq: VCLK) is one of the world’s largest integrated online marketing companies, offering comprehensive and scalable solutions to deliver cost-effective customer acquisition for advertisers and significant revenue for publishers. Through its individual brands, ValueClick’s performance-based solutions allow advertisers and publishers to reach their potential through all online marketing channels, including display advertising, affiliate marketing, lead generation, search, e-mail, and comparison shopping. ValueClick brands include Commission Junction, Hi-Speed Media, Mediaplex, PriceRunner, ValueClick Media, and Webclients. For more information, please visit www.valueclick.com.
* Note regarding contest: Runs nationwide excluding New York, Florida, and where prohibited by law.
This release contains forward-looking statements that involve risks and uncertainties, including, but not limited to, ValueClick’s ability to successfully integrate its recently completed Fastclick and Webclients mergers, trends in online advertising spending and estimates of future online performance-based advertising. Actual results may differ materially from the results predicted, and reported results should not be considered an indication of future performance. Important factors that could cause actual results to differ materially from those expressed or implied in the forward-looking statements are detailed under “Risk Factors” and elsewhere in filings with the Securities and Exchange Commission made from time to time by ValueClick, including: its Annual Report on Form 10-K filed on March 31, 2006 and amendment to its Annual Report on Form 10-K/A filed on April 21, 2006; its current report on Form 8-K filed on February 27, 2006; recent quarterly reports on Form 10-Q and Form 10-Q/A, other current reports on Form 8-K; its amended registration statement on Form S-4, filed on September 27, 2005; and its final prospectus on Form 424B3 filed on September 28, 2005. Other factors that could cause actual results to differ materially from those expressed or implied in the forward-looking statements include, but are not limited to, the risk that market demand for online advertising, and performance-based online advertising in particular, will not grow as rapidly as predicted. ValueClick undertakes no obligation to release publicly any revisions to any forward-looking statements to reflect events or circumstances after the date hereof or to reflect the occurrence of unanticipated events.
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