(WESTLAKE VILLAGE, CA) — ValueClick, Inc.'s (Nasdaq: VCLK) PriceRunner (www.pricerunner.com), a leading comparison shopping site in Europe, newly launched in the U.S., today announced the results of a survey which studied the prices of products many new U.S. college students are purchasing for their dorm rooms.

PriceRunner examined the prices of “dorm essentials,” in nine categories, researching 30 different computer and home appliance products, including Laptops, Printers, TVs, PDAs, Microwave Ovens, MP3 Players, etc. The study looked at these products in ten major college cities: Boston, Chicago, Denver, Houston, Los Angeles, Miami, New York, Philadelphia, Pittsburgh, and Seattle.

According to the PriceRunner study, the average cost to outfit a dorm room is $2,751.79. New York and Seattle were found to be the most expensive, while Pittsburgh and Boston proved to be the most budget friendly.

While the average total cost variation to purchase all the products was minor among cities, prices on specific products between the ten cities varied quite substantially. Out of the 30 products compared, Boston had the lowest price for nine of them. For example, a Sony Vaio VGN-FS660/W laptop computer in Boston was priced at $1,461.94, compared to $1,550.67 in New York City - a price difference of $88.73. Pittsburgh is just slightly more expensive than Boston according to the PriceRunner survey, having the lowest average price for eight of the 30 products. A student in Pittsburgh can get an HP iPAQ RX3115 PDA for an average price of $243.49 compared to the $267.44 a student in New York City will have to pay – a difference of almost $24.00.

According to a study released this week by the National Retail Federation (NRF), U.S. consumers will spend more than $34 billion on back to college merchandise this year. The NRF study also reports that students are extremely price-conscious, with 56 percent planning to shop at discount stores. While 60 percent plan to shop at their college bookstore, 32 percent of consumers buying back-to-college merchandise plan to shop online.

“The NRF’s study confirms that while college students plan to spend a lot to prepare for school, they are looking to save money and will shop wherever the price is best,” says Martin Andersen, General Manger of PriceRunner U.S. “Using a comparison shopping site like PriceRunner can help students and their parents compare products and prices and ultimately get the best deal.

The PriceRunner study sourced prices on August 9, 2005, and evaluated price variations between the cities with over 800 price listings collected. Three prices were collected for each product and the mean average has been used as the city price for the product. The Internet prices were collected from different Internet retailers to ensure accurate representation of typical prices, but included shipping and local taxes.

A summary of the PriceRunner study results, including the specific products researched and a ranking of the cities from least to most expensive, is available upon request.

Unlike other comparison shopping sites, PriceRunner puts the consumer first by presenting the broadest comparison of product prices – from both online and offline retailers – and by always listing the lowest priced retailer first. PriceRunner’s consumer-friendly focus stands out among other comparison shopping sites, which typically list products only from paying online retailers and sell the top listing to the retailer that pays the most for that position.

About PriceRunner
PriceRunner, a division of ValueClick, Inc. (Nasdaq: VCLK), offers product and price comparisons in the categories of Clothing & Accessories; Cameras & Camcorders; Computers; Home Appliances; Home Entertainment; Kids & Family; Multimedia; Office Equipment; Software; Sports & Outdoor; Toys; Video Games and many others. PriceRunner.com is the first site in the U.S. to compare information from both online and traditional stores as well as list non-paying retailers to give users a better overview of the market. By giving the consumer an objective and informative overview, PriceRunner makes it easier for the consumer to make a smarter purchase more quickly.

About ValueClick
ValueClick, Inc. (Nasdaq: VCLK) is the single-source provider of media, technology and related services that enable advertisers, agencies and publishers to reach consumers in all major online marketing channels, through three business units, ValueClick Media, Commission Junction and Mediaplex. For more information, please visit www.valueclick.com.

* This release contains forward-looking statements that involve risks and uncertainties, including, but not limited to, trends in online advertising spending and estimates of future online performance-based advertising. Actual results may differ materially from the results predicted, and reported results should not be considered an indication of future performance. Important factors that could cause actual results to differ materially from those expressed or implied in the forward-looking statements are detailed under "Risk Factors" and elsewhere in filings with the Securities and Exchange Commission made from time to time by ValueClick, including its Annual Report on Form 10-K filed on March 31, 2005, recent quarterly reports on Form 10-Q and current reports on Form 8-K. Other factors that could cause actual results to differ materially from those expressed or implied in the forward-looking statements include, but are not limited to, the risk that market demand for online advertising, and performance-based online advertising in particular, will not grow as rapidly as predicted. ValueClick undertakes no obligation to release publicly any revisions to any forward-looking statements to reflect events or circumstances after the date hereof or to reflect the occurrence of unanticipated events.

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