Westlake Village, CA – November 15, 2005 PriceRunner (www.pricerunner.com), the comparison shopping site owned by parent company ValueClick, Inc. (Nasdaq: VCLK), today announced that by using online comparison shopping, and following some principles of savvy-shopping, consumers can save 35% or more on this year’s projected top holiday gifts, as selected by USA Today.

As the holiday shopping season fast approaches, shopping comparison sites can make it easier for consumers to research and compare products and prices side-by-side. According to USA Today, electronics are sure to be at the top of nearly everyone’s Christmas list this year. Plasma TVs, MP3 players, laptops, digital cameras and cell phones are anticipated to be among the most popular items. PriceRunner was able to compare prices on these hot holiday gifts and found the biggest category of savings to be in televisions and digital SLR cameras, with both coming in at an average savings of 50%. The lowest average price for the plasma TV category was $2,089 while the highest average price was found to be $4,202. For the digital SLR camera category the lowest average price was $830 and highest average price was $1,659.

“At PriceRunner we’re firmly committed to delivering a comparison shopping site that’s best for the consumer,” says Martin Andersen, General Manager of PriceRunner, US. “Ease of use, functionality, unbiased presentation, consumer choice, and ultimately the best deals on what shoppers want – these are our priorities, and so it is a pleasure to be recognized by PC World for delivering on that PriceRunner vision.”

The biggest single-product savings were found to be the Motorola Razr at 77.5%; the Sony KDL-32XBR950 plasma TV at 66.5%; the Panasonic TH-42PX50U plasma TV at 65%; and the IBM ThinkPad T42 laptop at 64.6%. PriceRunner also revealed that, based on these cost savings, if a consumer wanted to splurge and buy everything on the list they could save over 45%, which is over $45,000!

“It’s amazing how much a consumer can save if they do a little bit of research and compare prices before starting their holiday shopping,” says Martin Andersen, General Manager of PriceRunner, US. “By providing the consumer with product details, side-by-side price comparisons and merchants they can trust, shopping for the holidays becomes a whole lot easier and cheaper.”

Since 43% of consumers are expected to browse or shop online this holiday season, PriceRunner has developed the following Ten Commandments of Online Shopping to help shoppers protect themselves and get the most for their dollar:

1.   Only shop at secure Web sites. You know a Web page is secure when you see a locked padlock in the lower-left corner of your browser in the shopping cart page, check-out page or any other page where the consumer is being asked to enter payment details.

2.   Shop with companies you know. If the company is unfamiliar, do your homework before buying their products. Reliable companies will provide their physical business address and at least one phone number — either customer service or an order line. Don’t be afraid to call the phone number to determine if the business is legitimate. To help shoppers evaluate merchants, PriceRunner includes reviews from consumers who have shopped with many of the listed merchants, and will also flag those merchants with substandard consumer experiences to provide a clear caution to shoppers.

3.   Don’t disclose personal information – such as your address, telephone number, Social Security number, or email address – unless you know who is collecting the information, why they are collecting it, and how they will use it. If you have children, teach them to check with you before giving out personal or family information online.

4.   Look for expert and consumer reviews. They will help you find out if you’re buying the product that’s right for you. A great place to start is a shopping comparison website. Many offer helpful information on the product you want to buy as well as the merchant you may want to purchase it from.

5.   Take advantage of clearance or end of season sales. You’ll save money and miss the shopping rush of the holiday season. Ask about having your items shipped at a later date, so you can make your purchase when it’s on sale and have it shipped in December. Also, watch for free offers such as complimentary shipping or gift-wrapping.

6.   Make sure you’re paying the lowest price by using a shopping comparison Web site. Shopping comparison sites do much of the work for you by finding the lowest prices on thousands of items and offering reviews about the items. Look for a site that provides the comparisons from the widest assortment of retailers, and perhaps both online and offline merchants, to ensure you’re getting the best price. Also, look for a site that lists the lowest prices first, not the price from the retailer who pays for the top spot.

7.   Don’t forget about the shipping charges. Ground delivery is the most cost-efficient, but remember that it usually takes several days longer than express delivery.

8.   Understand the merchant's return policy before you make your purchase. Many merchants will only credit back the purchase price, leaving any shipping and handling or return postage to you. Check if the merchant sets a deadline for returns, or charges a fee to accept returned merchandise. Also, prior to making your purchase, know the merchant's policy on items damaged on delivery.

9.   Print and save a receipt of your order. Save any emails you receive from the merchant that verify the product description and price, or contain an order number, customer service number or shipping tracking number.

10.    Be diligent if you have a problem. If you're not satisfied with a purchase or the purchase process, contact the seller and work to resolve your issue. Most online retailers want you to be happy and will work with you. However, if you can't resolve payment or purchase issues, consider contacting your credit card company to discuss your options.

About PriceRunner
PriceRunner, a division of ValueClick, Inc. (Nasdaq: VCLK), offers product and price comparisons in the categories of Clothing & Accessories; Cameras & Camcorders; Computers; Home Appliances; Home Entertainment; Kids & Family; Multimedia; Office Equipment; Software; Sports & Outdoor; Toys; Video Games and many others. PriceRunner.com is the first site in the U.S. to compare information from both online and traditional stores as well as list non-paying retailers to give users a better overview of the market. By giving the consumer an objective and informative overview, PriceRunner makes it easier for the consumer to make a smarter purchase more quickly.

About ValueClick
ValueClick, Inc. (Nasdaq: VCLK) is the single-source provider of media, technology and related services that enable advertisers, agencies and publishers to reach consumers in all major online marketing channels, through three business units:

• ValueClick Media (http://media.valueclick.com) provides brand advertising and direct marketing solutions for advertisers, agencies and publishers. Through its ValueClick Brand, ValueClick Direct, ValueClick Search and Web Clients groups, ValueClick Media offers marketers a wide range of distribution methods, including web-based advertising, co-registration, pay-per-click search, and a variety of email marketing options. ValueClick Media also includes PriceRunner.com (www.pricerunner.com), a leading global provider of online comparison-shopping services.

• Commission Junction (www.cj.com) provides advanced performance marketing solutions that help marketers increase online leads and sales. By facilitating strategic relationships between advertisers and publishers, Commission Junction leverages its proven expertise in affiliate marketing and search marketing to drive measurable results for its clients.

• Mediaplex (www.mediaplex.com) provides technology and services that help advertisers, agencies and publishers manage their online advertising and permission-based email campaigns. Additionally, Mediaplex provides the AdVault suite of software and services that help advertising agencies and other companies operate their businesses more efficiently, through effective agency management, media management, and content management solutions.

for more information please visit www.valueclick.com.

* This release contains forward-looking statements that involve risks and uncertainties, including, but not limited to, trends in online advertising spending and estimates of future online performance-based advertising. Actual results may differ materially from the results predicted, and reported results should not be considered an indication of future performance. Important factors that could cause actual results to differ materially from those expressed or implied in the forward-looking statements are detailed under "Risk Factors" and elsewhere in filings with the Securities and Exchange Commission made from time to time by ValueClick, including its Annual Report on Form 10-K filed on March 31, 2005, recent quarterly reports on Form 10-Q and current reports on Form 8-K. Other factors that could cause actual results to differ materially from those expressed or implied in the forward-looking statements include, but are not limited to, the risk that market demand for online advertising, and performance-based online advertising in particular, will not grow as rapidly as predicted. ValueClick undertakes no obligation to release publicly any revisions to any forward-looking statements to reflect events or circumstances after the date hereof or to reflect the occurrence of unanticipated events.

For all press or marketing inquires please e-mail