Westlake Village, CA – December 14, 2005 PriceRunner (www.pricerunner.com), the comparison shopping site owned by ValueClick, Inc. (Nasdaq: VCLK), today announced that it recently traveled to North Pole, Alaska to compare prices in Santa’s hometown to other U.S. cities for this Christmas’ top gifts. A video news clip of the visit is available with this release.

According to Jupiter Research, 2005 online holiday sales will reach $26 billion in the U.S., and PriceRunner wanted to find out just how far consumers are willing to go to find the lowest price this holiday season. So PriceRunner sent a “Price Runner” up to North Pole, Alaska and found that most residents there actually shop in Fairbanks, about 13 miles away. PriceRunner also found that many of the prices in Fairbanks’ retail stores are very comparable to prices in retail stores in major cities across the U.S. – which means that even if you live in the North Pole, your best bet is still to go to PriceRunner.com so that you can find the lowest price for your holiday gifts.

Recently ranked as the top shopping comparison site by PC World magazine, PriceRunner puts the consumer first by presenting the broadest comparison of product prices – from both online and offline retailers – and always listing the lowest priced retailer first. PriceRunner’s consumer-friendly focus stands out among other comparison shopping sites, which typically list products only from paying online retailers, and sell the top listing to the retailer that pays the most for that position. In addition, to maintain the timeliness and accuracy of its offline prices – which often are lower than many prices found online – the Company employs a team of actual “Price Runners” who go into major stores across the country as shoppers, gathering up-to-date, accurate pricing information.

“During this time of year, it’s very easy to get overwhelmed with having too many things to do. – even in the North Pole,” says Martin Andersen, general manager of PriceRunner, US. “Our Price Runners do a great job of doing all the legwork for consumers, so they can shop in the comfort of their own home whenever it’s convenient for them, and thereby enjoy the holiday season more while being confident that they got the best deal on their holiday purchases.”

About PriceRunner
PriceRunner, a division of ValueClick, Inc. (Nasdaq: VCLK), offers product and price comparisons in the categories of Clothing & Accessories; Cameras & Camcorders; Computers; Home Appliances; Home Entertainment; Kids & Family; Multimedia; Office Equipment; Software; Sports & Outdoor; Toys; Video Games and many others. PriceRunner.com is the first site in the U.S. to compare information from both online and traditional stores as well as list non-paying retailers to give users a better overview of the market. By giving the consumer an objective and informative overview, PriceRunner makes it easier for the consumer to make a smarter purchase more quickly.

About ValueClick
ValueClick, Inc. (Nasdaq: VCLK) is the single-source provider of media, technology and related services that enable advertisers, agencies and publishers to reach consumers in all major online marketing channels, through three business units:

• ValueClick Media (http://media.valueclick.com) provides brand advertising and direct marketing solutions for advertisers, agencies and publishers. Through its ValueClick Brand, ValueClick Direct, ValueClick Search and Web Clients groups, ValueClick Media offers marketers a wide range of distribution methods, including web-based advertising, co-registration, pay-per-click search, and a variety of email marketing options. ValueClick Media also includes PriceRunner.com (www.pricerunner.com), a leading global provider of online comparison-shopping services.

• Commission Junction (www.cj.com) provides advanced performance marketing solutions that help marketers increase online leads and sales. By facilitating strategic relationships between advertisers and publishers, Commission Junction leverages its proven expertise in affiliate marketing and search marketing to drive measurable results for its clients.

• Mediaplex (www.mediaplex.com) provides technology and services that help advertisers, agencies and publishers manage their online advertising and permission-based email campaigns. Additionally, Mediaplex provides the AdVault suite of software and services that help advertising agencies and other companies operate their businesses more efficiently, through effective agency management, media management, and content management solutions.

for more information please visit www.valueclick.com.

* This release contains forward-looking statements that involve risks and uncertainties, including, but not limited to, trends in online advertising spending and estimates of future online performance-based advertising. Actual results may differ materially from the results predicted, and reported results should not be considered an indication of future performance. Important factors that could cause actual results to differ materially from those expressed or implied in the forward-looking statements are detailed under "Risk Factors" and elsewhere in filings with the Securities and Exchange Commission made from time to time by ValueClick, including its Annual Report on Form 10-K filed on March 31, 2005, recent quarterly reports on Form 10-Q and current reports on Form 8-K. Other factors that could cause actual results to differ materially from those expressed or implied in the forward-looking statements include, but are not limited to, the risk that market demand for online advertising, and performance-based online advertising in particular, will not grow as rapidly as predicted. ValueClick undertakes no obligation to release publicly any revisions to any forward-looking statements to reflect events or circumstances after the date hereof or to reflect the occurrence of unanticipated events.

For all press or marketing inquires please e-mail