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Black Friday 2026
Black Friday starts at midnight on November 27th, 2026 and lasts for 24 hours. As always, you'll find the most popular campaigns with us - new deals every hour.
Black Friday deals
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How to make the most of Black Friday 2026
Black Friday is the perfect time to check off your wish list and maybe even get a head start on Christmas shopping. With great offers throughout Black Week – and especially on Black Friday itself – there are plenty of great bargains to discover.
Watch the video below to learn 3 simple tips that will help you spot real deals and avoid fake discounts.
We’ll show you how to plan ahead, track prices, and shop smarter with PriceRunner.
Here’s what you’ll learn in the video
Not a video person? Here's a quick summary of the tips covered in the video:
1. Make a shopping list
Start by asking friends and family what they’d like for Christmas – now’s the perfect time to plan ahead.
- Search for products on pricerunner.com
- Click the heart icon to save them to your list
- Name your list “Black Friday” for easy access later
Tip: Having a clear list helps avoid impulse purchases – and makes returns less likely.
2. Set price alerts
Once your list is ready, set price alerts so you get notified automatically when prices drop.
- Be alerted when a price drops by a certain amount – like £20
- Or when it hits your target price – for example, £100 or less
- You can include shipping or filter specific sellers out
Tip: This removes the pressure of constantly checking prices – we’ll do it for you.
3. Check price history
Just because something is “on sale” doesn’t mean it’s a real bargain. With PriceRunner’s price history tool, you can:
- Scroll to the bottom of any product page to view price history
- See if prices were raised just before Black Friday – and then “reduced”
- Find out if this is the lowest price ever
Tip: This is the easiest way to spot fake deals and shop smarter.
💡 Want to use all these features?
To create lists and set price alerts, you need a free PriceRunner account. It only takes a minute to sign up – and gives you full access to our best shopping tools.
✔ Make a list
✔ Set price alerts
✔ Check price history
That’s how you make the most of Black Friday 2026 – with PriceRunner.com
Find high-quality Black Friday deals
The lowest price isn’t always the best deal. Sometimes, spending a little more means better quality and longer-lasting value. Black Week is the perfect opportunity to invest in those high-quality products you’ve had your eye on – now at significantly lower prices.
Looking for headphones for the gym, a new styling tool, or an e-reader for your commute?
We’ve got expert guides and recommendations across all price ranges to help you find the right product at the right price.
Christmas shopping made easier
Planning to do your Christmas shopping during Black Friday? Be sure to check our extensive gift guides to find thoughtful presents for everyone on your list. And don’t forget to check delivery times and stock status – so everything arrives before Christmas morning.
Avoid fake deals – shop smarter
1 in 4 Black Friday deals may not be as good as they seem. Our data shows that some retailers raise prices before Black Week – only to “discount” them later. To avoid being misled, always check the product’s price history before you buy.
How to find the real deals
Here are four smart steps to make sure you’re getting the best possible offer:
1. Check price history Scroll down on any product page to see how the price has changed over time.
2. Compare prices across stores Use our comparison tool to find the lowest price – and decide whether to include international offers.
3. Research the seller Click “Choose retailer” above the price chart to view each shop’s individual pricing history.
4. Check stock and delivery times Make sure the item is in stock and can be delivered before you need it. Compare shipping options if needed.
Klarna app – shop smarter from your phone
Did you know you can also use the Klarna app to search for products and compare prices on deals while on the go?
Switch to the Klarna app to manage your payments and check price trends on the go – all in one place.
Black Friday in the UK - bigger than ever before
The shopping day was first started in the US during the 1960s, and has since become a calendar event for the Friday after the American Thanksgiving holiday (which always falls on the fourth Thursday of November). In UK the Black Friday sale has become increasingly popular annually since the 2000s. Both online shops and physical ones participate in the sales in the UK. During the 24hr period when the offers are on, searches and traffic to online shops spike by close to 100% compared to a regular day. Black Friday campaigns are very popular indeed!
A brief history
What is the real meaning of Black Friday? First appearing as a term in 1961 in USA, it was originally a title given to the day following Thanksgiving. This was due to ensuing chaos that tended to occur on the motorways and cities. Said chaos would typically be because of families returning home from Thanksgiving, but also because this day would mark the beginning of the Christmas shopping season.
What is Black Friday?
So, what is Black Friday and why is it celebrated? Today, it marks the single biggest shopping day of the year. Many retailers offer ludicrous discounts, in part to get rid of stock due to the upcoming Christmas sales, which ultimately is to the benefit of everyone looking to save money.
While we today look at it as a consumer-focused shopping event, it was not always so! In the 1980s, Black Friday was also a term used to describe the day on which many companies would turn a financial profit (Christmas sales season, anyone?). Because of this, their numbers would go from ‘red’ to ‘black’. Regardless of all this, today, is the biggest shopping day of the year.
Black Friday becomes Black Week
Nowadays, in order to capitalise on sales interest in the lead-up to Black Friday, many shops have extended the length of their offers and we talk more about “Black Week”, "Black November" and "Black Month". The increase in offers is noticeable at PriceRunner, where we see a sharp increase in clicks to the website during the month of November. But the peak still remains on Black Friday.
Black Weekend — the grand finalé
The end of the Black Friday sales period is marked by what is often called Black Weekend. Shops are extending their offers past the Friday and into the weekend, which means that you have two more days of shopping if you didn't find what you needed on Black Friday.
If you still can't find anything, don't worry Cyber Monday is just around the corner.
FAQ – Common Black Friday questions
Black Friday is a significant shopping event that takes place the day after the American Thanksgiving holiday. Retailers offer Black Friday deals on a wide array of products, from electronics and clothing to home goods and more. While it originated in the United States, Black Friday has become a global event, with retailers in many other countries adopting the concept to kick off their holiday shopping seasons - such as Black Friday UK.
Black Friday 2026 is the day after Thanksgiving in the United States and usually falls on the fourth Friday in November. This year, it will take place on November 27th, 2026. Black Friday is the biggest shopping event of the year in the UK, with many discounts and offers. The day is originally an American concept that started in the 1960s. During recent years, this huge shopping day has spread around the globe, with Black Friday and Black Week kicking off the annual holiday shopping season.
Black Week begins on Monday, the 23d of November 2025 and ends the following Monday, the 30th of November 2026, with the sale day known as Cyber Monday. It's a week of significant discounts and deals on products and services. It's a great opportunity to save money on your purchases.
Yes, Black Friday 2025 is celebrated in the UK. It is a day of discounts and sales, usually held on the last Friday of November. It is a great opportunity for shoppers to get the best deals on a wide range of products.
The name "Black Friday" has its roots in the United States, where it refers to the day following Thanksgiving, which is celebrated on the fourth Thursday in November. Several theories surround its origin, but the prevailing one links it to the onset of the holiday shopping season. This shift signifies retailers moving from financial losses, often represented as "in the red," to profitability, depicted as "in the black."
Black Friday 2025 itself is just one day - November 28th. However, the sales and deals associated with Black Friday often extend beyond the single day. Many retailers extend their Black Friday deals throughout the entire weekend, from Friday through Sunday, allowing shoppers more time to take advantage of discounted prices. In recent years, some retailers have adopted a longer sales period, called "Black Week," which starts before Black Friday and lasts through Cyber Monday, or even longer.
Cyber Monday 2026
If you didn't find the Black Friday bargains you were after during Black Week 2026, you still have a good chance of snagging a deal with Cyber Monday just around the corner. Cyber Monday comes after Black Week, on the Monday following Black Friday. It's an online sale focused primarily on technology. During the sale, you can find all sorts of tech gadgets - from smartphones and TVs to laptops and wearables.
Just like Black Friday, Cyber Monday is growing in the UK, and of course, you can trust that we'll gather all the latest Cyber Monday deals in one place.
Borrowing more than you can afford or paying late may negatively impact your financial status and ability to obtain credit. Credit subject to status. Ts&Cs and late fees apply.