PriceRunner's ambition is to offer consumers a fantastic service. You can rest assured that we are always on your side as a consumer in the online jungle of retailers and products. We love what we do and are incredibly proud to help people make wise decisions and save a lot of money – every day of the year.
PriceRunner was founded in 1999 and is active in the UK, Sweden, Denmark and Norway. PriceRunner became a part of Klarna 2022.
We are a team of 175 ambitious PriceRunners who work to develop the best service for comparison shopping. PriceRunner is completely independent; we are not owned by or dependent on any manufacturer, retailer or other organisation that might have an interest in providing biased information.
PriceRunner's mission is to help consumers find better products and better prices. Every month we help hundreds of thousands of consumers to find better, cheaper products and save money by comparing prices for a particular product.
Our vision is to be an independent, credible source the consumer can always rely on when they compare products online. We think what we do is really exciting – E-commerce is seeing a strong growth and we want to help shoppers make smarter decisions!