Mikaela has been a shopping addict since young age which later also developed into an interest in smart shopping. She joined the PriceRunner team in 2013 and is Team Lead over the category and products crew. Most of her purchases are clothing and accessories related.

What was your first purchase compared on PriceRunner?

I remember it so well, I tried them on in a store to get the size right and then went home and bought them online through PriceRunner. A pair of Dr. Martens Serena, and this was before I worked here!

What is the best thing about your work?

To daily browse through our large database of products and help the team structure our categories in the best ways possible. I love having a close relationship to trends, noticing what is popular from week to week. It’s fascinating to see how the searches of the Sweden national football team shirt shoots through the roof when it’s the world cup.

What are you most happy about on the site?

I must say the deals of the day page which is a great new feature. It’s an easy way to find deals on products you forgot you need (watch out for spontaneous shopping). If you are looking for something in particular, you can also filter it by category. If you are still unsure whether it’s a good deal or not you can scroll down to the price graph and follow the price change throughout time.

What are you doing in your spare time?

Right now I’m trying to decorate my apartment so I spend a lot of time in stores looking at all different kind of furniture, that I then of course price compare online! I also sneak into one or two clothing stores while I’m already out there. Strolling around in a city going from shop to shop is the best thing I know!

New achievement - the Shop Expert badge!

MikaelaR has published a customer review after making a purchase on a shop's website and has therefore earned the Shop Expert badge.

a year ago

New level of the Likeable badge!

MikaelaR has got the reviews liked so many times that the Likeable badge has reached the next level.

a year ago

MikaelaR is now at level 9!

Reviews of shops, reviewed products and answered questions. Is there really something MikaelaR doesn't keep track of?

2 years ago

New level of the Shopper badge!

MikaelaR has published so many retailer reviews that the Shopper badge has reached the next level.

2 years ago

MikaelaR has reached all the way up to level 8!

The most incarnated members of the site have often found their own area of expertise. If MikaelaR has a favourite product, you'll probably not be disappointed if you make the same purchase.

2 years ago

New level of the Product Expert badge!

MikaelaR has published so many product reviews that the Product Expert badge has reached the next level.

2 years ago

Subscribe to our newsletter

Exciting, entertaining and smart - read about popular products and trends, get tips and be notified about new exclusive offers and promotions every week.

Yes, I want to receive news and offers related to PriceRunner's product range, competitions and recommendations via email. I can withdraw my consent at any time. Read more in our Privacy Policy.