Generally speaking, one advantage of halogen bulbs is that they last very long and therefore are very cost efficient. As for the brightness, this light bulb clocks in at 9 000 lumen.
From Amazon
Osram 64657HLX EVC M33 24V 250W G-6 35
Gavshop
24V 250W GY6.35 EVC CAPSULE HLX 64657 LAMP - M33