Hugo Boss Orange Man Gift Set 40ml EDT + 100ml Shower Gel Boss Orange Man is a spicy fragrance for men. This is a light and playful scent that represents the optimistic and joyful modern man. It is a passionate yet casual fragrance that includes a spontaneous blend of fresh apple, vanilla, warm incense and exotic African Bubinga wood. Hugo Boss put Orlando Bloom at the forefront of the fragrance campaign as they felt that his appearance accurately represented the playful yet casual attitude that they were looking for. Boss Orange was launched in 2011.