Black Friday 2021

Black Friday starts at midnight on November 26th, 2021 and lasts for 24 hours. As always, you'll find the most popular campaigns with us - new deals every hour

Shops with Black Friday-offers

Hundreds of UK shops (and brands) are looking forward to celebrating the day with you, and so do we at PriceRunner of course!

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How to make the most of the Black Friday excitement

Black Friday is actually the largest sales event of the year, it falls on the 26th of November 2021, the day after Thanksgiving. And even though we won't be in a turkey coma, unlike our friends across the pond (it might give us a leg up) we still get to reap the benefits of the now international phenomenon that is Black Friday. And honestly it’s the perfect opportunity to find great deals and get your holiday shopping done at a lower cost. But just how do you know if you’re getting a superb deal during the Black Friday hype?

1 out of 4 special offers could be fake

Every year we analyse the most popular products among the largest online retailers. Last autumn, the prices on more than one in ten products increased on average by 21% in the lead-up to Black Friday. On Black Friday itself, around 22% of the products that were “on sale” had previously seen a price increase. This is one way to give a false impression that prices are better than they actually are.

Don’t be fooled – use smart features to keep an eye on special offers

Our data shows that Black Friday is the cheapest day of the year to shop, but that includes keeping track of when prices vary as they do quite a lot.

It’s smart to keep an eye out for online shops with sales on and also to see which products they offer at a discount. Here is where we’ve gathered the best offers from shops. If you’re interested in a specific product, the next step is to compare prices – this is where you can save loads and make good Black Friday UK deals!

Also, remember to check if the product is in stock. Otherwise the sales price may not be the determinant factor for your purchase, especially in cases where there’s a much longer delivery time to consider. Use our price history feature to ensure that the price you see is as good as it seems.

3 simple steps to determine if you’ve really found a fantastic deal

  1. Find the product you’re interested in and scroll down the page to find the "Price History"

  2. Select a time period and whether you wish to include international prices. Price history for the past three months is shown by default, but if you want to find sneaky price-increases, it’s smarter to examine a longer time period. Tip – compare the price with the sale price from last year. How to make the most of black Friday sales

  3. If you then want to determine if a deal from a specific shop is as good as it seems, or perhaps do some comparing of your favourite shops, you can click on "Choose retailer" above the price graph to show an individual shops' pricing history.

Get inspiration for your Black Friday 2021 purchases

Have you ever dreamt of owning a super fast drone or a pair of sparkly rainbow shoes with unicorns on? Then you're in luck, because we have gathered all the inspiration you might need to make your next dream purchase, whether you prioritise functionality or rainbow sequins.

Black Friday in the UK - bigger than ever

The shopping day was first started in the US during the 1960s, and has since become a calendar event for the Friday after the American Thanksgiving holiday (which always falls on the fourth Thursday of November). Black Friday UK has become increasingly popular annually since the 2000s. Both online shops and physical ones participate in the Black Friday sales in the UK. During the 24hr period when the offers are on, searches and traffic to online shops spike by close to 100% compared to a regular day. Black Friday campaigns are very popular indeed!

A brief history of Black Friday

What is the real meaning of Black Friday? First appearing as a term in 1961 in USA, Black Friday was originally a title given to the day following Thanksgiving. This was due to ensuing chaos that tended to occur on the motorways and cities. Said chaos would typically be because of families returning home from Thanksgiving, but also because this day would mark the beginning of the Christmas shopping season.

So, what is Black Friday and why is it celebrated? Today, Black Friday marks the single biggest shopping day of the year. Many retailers offer ludicrous discounts, in part to get rid of stock due to the upcoming Christmas sales, which ultimately is to the benefit of everyone looking to save money.

While we today look at Black Friday as a consumer-focused shopping event, it was not always so! In the 1980s, Black Friday was also a term used to describe the day on which many companies would turn a financial profit (Christmas sales season, anyone?). Because of this, their numbers would go from ‘red’ to ‘black’. Regardless of all this, today, Black Friday is the biggest shopping day of the year.

Black Friday becomes Black Week

Nowadays, in order to capitalise on sales interest in the lead-up to Black Friday, many shops have extended the length of their offers and we talk more about “Black Week” than in the past. The graph below shows the number of clicks to PriceRunner during November 2020. We can see an increasing growth in visitors throughout November with an escalation during Black Week. Finally, a crescendo falls on Black Friday date itself. In Black Week 2021, we will probably see the same pattern.


Black Week is a phenomenon that even physical shops are gravitating towards more. It’s a bit more manageable to spread the sales period out over the course of the week for both the shops, that have to handle increased demand from customers, and for the delivery and freight services who need to deliver packages prior to the Christmas holidays.

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4 tips: How to find great Black Friday deals online

It’s easy to get wrapped up in the Black Friday deal-hype - and Britons spend around £350 on average during Black Friday. To avoid getting stressed out or anxious when your order confirmations begin flowing in, you should keep an eye on how shop smarter and get the most out of each deal!

  1. Be prepared and plan your purchases

    Think about what you want to buy, what you need and at what price. Set yourself a budget so that you don’t overspend, which will also help you avoid falling into the trap of impulse purchases. Having a predetermined plan will also save you from having to deal with loads of returns, which is also better for the environment.

  2. Don’t miss a great deal – set a price alert

    Let us do the hard work for you. If you’re interested in a product, you can simply create a price alert and get a notification when the product is discounted. You can choose if you want to be notified the precise moment the price is lowered, when the price falls beneath a set amount or when it goes under a desired price threshold. You can also include the shipping cost to your alert as well so that no extra thinking is required.

  3. Keep an eye on delivery times

    There are many who do the bulk of their Christmas gift shopping on Black Friday and of course, you want the gifts to be under the tree in good time. To avoid receiving gifts too late, we recommend that you carefully check the last delivery day of online shops so to ensure you’ll receive your gifts before Christmas Eve. You should also be sure to check that the product is in stock to begin with, so that the delivery time isn’t extended even further.

  4. Compare on the go with our App

    Download the PriceRunner app to easily keep track of prices and offers, even when you're on the go. The app's barcode scanner can help you quickly compare prices when you're already in the shops. Once you've found the deal you want, check the price history to avoid fake sales and over priced products.

    Last year just like the year prior, there was increased logistics pressure and issues, which meant that in hindsight many consumers didn’t get their orders and gifts before Christmas Eve. Bearing this in mind, you should place your orders in good time in order to avoid delivery problems. Our advice is to grab products earlier on in Black Week instead of just waiting until the Friday.

5 quick questions with Nicklas Storåkers, CEO of PriceRunner

We grabbed a coffee with PriceRunner’s CEO, Nicklas Storåkers to get his take before Black Friday 2021…

What are you hoping to find on this year's big shopping day?

Definitely Christmas presents! Toys are an especially great bargain during Black Friday. Besides saving money, it's also smart to be out early, so I know I'll get the gifts before Christmas.

What was your best bargain during last year's sale – and why?

I scored several great deals on skincare products that I had on my Christmas shopping list.

Do you have any tips for users to avoid making unplanned, less useful purchases?

Being a real gadget geek, I have definitely bought some less necessary sale bargains. If you're like me, I have two tips: one is to write a shopping list ahead of time of what you need to buy, that way you can avoid buying things you hadn't planned to buy. The second tip is to compare products with their previous prices. PriceRunner offers a function for this on each product's page. Otherwise, there is a risk that you will be tricket and that the shop has in fact chosen to increase the price just before the sale day, a so-called price bluff.

What has improved at PriceRunner since last year's shopping season?

Loads! We've been working tirelessly on making PriceRunner a service that all users will love. If I were to choose one thing to highlight that I really like, it would be our page for discount codes. That's where we gather and update valid discount codes so you can save even more money when shopping online. Be sure to check it out during Black Friday and Cyber Monday, there's sure to be some really awesome discount codes.

What role do you hope that PriceRunner can play during Black Friday?

Our ambition is for our users to feel that we really help them. PriceRunner compares over 2.2 million products from 5,900 retailers. That's notably higher than any other comparison-shopping site, which means you're able to find the best Black Friday deals with us than with anyone else. Happy shopping!

Read more about Nicklas Storåkers here >

FAQ - Frequent Questions about Black Friday

Black Friday is the biggest shopping event of the year in the UK, with loads of discounts and offers. The day was originally an American concept that started in the 1960s. During recent years, this huge shopping day has spread around the globe with Black Friday kicking off the annual holiday shopping season.

Black Friday lands on Friday, the 26th of November 2021. Black Friday always coincides with the Friday after the American Thanksgiving holiday, which is observed on the fourth Thursday of November annually. This means that the date for Black Friday varies annually just as it does with Thanksgiving.

Black Friday 2021 in the UK begins at midnight on Friday, the 26th of November. Sales will take place during the subsequent 24 hours and ends at 23:59 on the same day. Many stores still continue with special offers during the entire weekend following Black Friday, and also on the following Monday, which are called Black Weekend and Cyber Monday, respectively.

Which date Black Friday lands on differs each year. In the UK, Black Friday 2021 begins at midnight on Friday 26 November. The sale lasts for 24 hours and ends at 23.59 the same day, Friday 26 November. However, many stores continue with offers throughout the weekend (Black Weekend) and on Monday (Cyber Monday).

The term Black Friday was first used in 1961, in Philadelphia, USA. Police in the city used the phrase to describe the chaos that would occur on both highways and with pedestrians on the day after the Thanksgiving holiday. In the 1980s, the term Black Friday was also used to describe that on the same day, for some companies, this would be the time would become profitable and their numbers in their financial reporting would go from "red" to "black". Nowadays, it is more commonly associated with shopping and sales.

Many British stores have special offers during Black Friday and this includes e-stores, physical stores, markets and shopping centres. That includes everything from clothing and electronics chains to grocery stores and even travel companies in some cases. On this page you can find stores that have Black Friday offers.

During Black Friday, lots of stores offer discounts of around 20%. You can also find superb deals on toys, headphones and headsets, TVs, mobile phones and game consoles from the previous year. Tip: always check the price history on the item you're interested in buying to see if the sale offer is actually as good as it seems.

Cyber Monday 2021 - Black Friday online edition

Have you missed the biggest shopping day of the year and all the Black Friday offers? Fret not, you can still take part in one of the biggest sales days after Black Friday, Cyber Monday. It is the day when you can find great deals in electronics online. So take the opportunity to bargain-hunt a Nintendo Switch, an iPhone 12 or a pair of new AirPods. Cyber Monday is also growing like Black Friday in the UK and of course we also list the best Cyber Monday campaigns you can find!

Cyber Monday campaigns

Then there's Boxing Day 2021

To wrap up a long season of shopping days and super sales there is Boxing Day; the last great sale of the year. During this day you'll find special offers both online and in physical shops. And of course, you'll find the best Boxing Day deals right here at PriceRunner.

Boxing Day deals

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