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Singles' Day 2025
Treat yourself on Singles' Day!
Singles' Day is the biggest "treat yourself" day of the year and also the world's biggest online shopping event. Essentially - you get one more shopping day to look forward to in November: Singles' Day the 11/11 - 14 days before Black Friday!
Great Singles Day deals!
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Inspiration and shopping tips
Singles Day 2025 is the perfect time to bag some great deals. It's often easy to find offers on everything from fashion to beauty, but with a little bit of luck you'll most likely find deals in other categories as well.
Did you know that we have plenty of inspirational shopping blogs, so that you can easily find some great products to add to your wish list? Take a look at our selected favourites for this Singles' Day sale down below.
Treat yourself to the very best
3 Singles' Day shopping tips
Don't let all the flashing sale signs lure you into making impulse purchases that'll burst your budget. Be a savvy shopper and plan ahead. You can create personalised lists on your PriceRunner profile by selecting the heart icon on a product image. And don't keep the good stuff to yourselfāshare those lists with loved ones. Keep in mind Black Friday is just 2 weeks away and could have even better discounts.
Large discounts and high "before" prices could misguide you. So you might want to check out other stores and compare prices before you purchase an item. Also, check the product's price history on PriceRunner. If the price fluctuates a lot, set a price alert to get notified when the item drops in price. You can find your Price Alerts on your profile.
You can find incredible deals beyond the UK, particularly on China's AliExpress (Alibaba Group). But don't overlook the added extrasācustoms and tax charges can sneak up on you. Always compare the total price to ensure you're getting the best deal.
What is Singles' Day?
Singles' Day is the world's biggest shopping day. It celebrates self-love and independence, regardless of relationship status.
Guanggun Jie, as it's known in China, was created as a way to break from the lonely and monotonous life of being single. According to reports, 4 single students at Nanjing University in China discussed the idea in 1993 to celebrate the single life with a day filled with fun activities with friends.
Singles' Day spread to other universities and was seen as the anti-Valentine's Day, where Chinese men could celebrate being single. After some time, the day was embraced by single women, and suddenly, everyone had a great excuse to just meet and have fun on November, 11/11.
When is Singles' Day?
Singles' Day is always marked on the 11th day of the 11th monthāthe 11th of November. The choice of date isnāt accidental, but a clever nod to singleness. The repetition of "1" stands as a metaphor for the individual.
UK shops are embracing the day
Singles' Day is all about pampering oneself with a special treat. The concept took off in 2009 when Alibaba, China's Amazon equivalent, saw an opportunity of a great sale day. Initially targeted at singles, it has since transformed into a shopping global event, much like Black Friday.
Today, Singles' Day has outranked Black Friday, making it the world's largest shopping event. In 2018, Alibaba alone sold products for 30.8 billion dollars. How many billion will be spent this year remains to be seen. Amount spent this year remains to be seen.
The day has grown massively outside of China. In the UK, there has been a massive increase in sales these days, and the numbers go up each year. It's safe to say Singles' Day's here to stay.
FAQs about Singles' Day
Singles' Day is the world's biggest sale day. The day dates back to the early 90's when 4 students at the Chinese University Nanjing decided that it was time to celebrate being single. The day was supposed to be a sort of anti-Valentine's Day. The 11th of November was dubbed the official Singles' Day and the celebrations quickly spread to other Universities. The phenomenon was then adopted by the founders of the e-commerce giant Alibaba, promoting it as a sale day with focus on self-love.
Singles' Day is a celebration of being single. The day is celebrated the 11th of November every year, 11/11. The ones symbolise the single individual. In China, where Singles' Day originated in 1993, the day is known as Guanggun Jie.
It's very easy to remember what day Singles' day falls on. This yearly shopping day is always celebrated on the 11th of November, so the 11/11 - a date made up solely of one's.
Four Chinese students began celebrating Singles' Day all the way back in 1993, it was then a celebration of singledom. In 2009 Jack Ma, the founder of the Alibaba group (the Chinese equivalent to Amazon), launched Singles' Day as a massive sale day. Singles' Day has then gone on to becoming the world's biggest shopping day, with a revenue that far exceeds the Black Friday sales.
Although Singles' Day has quickly become the worlds biggest sale day, with revenues of about 30.8 billion dollars in China alone last year, it's not well known in the UK. Here, Black Friday is more established as the big sale day of the year. But for the past few year, Singles' Day shopping has been growing larger and continues to expand globally.
Great deals this Black Friday 2025
Singles Day is the start of the biggest sales period of the year, where you can find great deals throughout not only November, but the rest of the year. After Singles Day comes Black Week, which kicks off on Monday the 24th of November, and continues to Black Friday on the 28th of November, the biggest sales day of the year. It then usually carries over into what is now being called Black Weekend, and then finally on the Monday we have Cyber Monday. You will be able to find plenty of great deals on everything from tech and fashion to beauty and homeware. It can be overhwelming, so make sure to plan your purchases and have you Christmas and wish lists ready!