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Singles' Day 2023

Singles' Day is the biggest "treat yourself" day of the year and also the world's biggest online shopping event. Essentially - you get one more shopping day to look forward to in November: Singles' Day the 11/11 - 14 days before Black Friday!

FAQs about Singles' Day

Singles' Day is the world's biggest sale day. The day dates back to the early 90's when 4 students at the Chinese University Nanjing decided that it was time to celebrate being single. The day was supposed to be a sort of anti-Valentine's Day. The 11th of November was dubbed the official Singles' Day and the celebrations quickly spread to other Universities. The phenomenon was then adopted by the founders of the e-commerce giant Alibaba, promoting it as a sale day with focus on self-love.

Singles' Day is a celebration of being single. The day is celebrated the 11th of November every year, 11/11. The ones symbolise the single individual. In China, where Singles' Day originated in 1993, the day is known as Guanggun Jie.

It's very easy to remember what day Singles' day falls on. This yearly shopping day is always celebrated on the 11th of November, so the 11/11 - a date made up solely of one's.

Four Chinese students began celebrating Singles' Day all the way back in 1993, it was then a celebration of singledom. In 2009 Jack Ma, the founder of the Alibaba group (the Chinese equivalent to Amazon), launched Singles' Day as a massive sale day. Singles' Day has then gone on to becoming the world's biggest shopping day, with a revenue that far exceeds the Black Friday sales.

Although Singles' Day has quickly become the worlds biggest sale day, with revenues of about 30.8 billion dollars in China alone last year, it's not well known in the UK. Here, Black Friday is more established as the big sale day of the year. But for the past few year, Singles' Day shopping has been growing larger and continues to expand globally.

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