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22 products

Face Primer

Highlighter
Finding the perfect shade of base makeup is crucial for a natural look. Test shades on your jawline to see how they blend with your neck, as this area provides a more accurate match than your wrist or hand. Consider the lighting in which you'll most often wear the makeup; natural daylight gives the truest indication of color. Many brands offer shade-matching tools online, which can help narrow down your options before purchasing.
Your skin type plays a significant role in how base makeup performs throughout the day. For oily skin, look for matte or oil-free formulations to control shine and last longer. If you have dry skin, consider hydrating or dewy finishes that add moisture and radiance. Combination skin may benefit from products that balance both needs, like semi-matte finishes. Always check for non-comedogenic labels if you're prone to breakouts.
Base makeup comes in various coverage levels, from sheer to full coverage. Sheer coverage is ideal for those who prefer a natural look and have minimal imperfections to conceal. Medium coverage offers a balance between covering blemishes and maintaining a natural appearance, while full coverage is best for hiding significant imperfections or creating a flawless canvas for other makeup products. Think about what level suits your daily routine and personal preference.
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