No7 Serums & Face Oils
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Three tips when buying serum
Serums can cost anything from just under £10 to well over £100. But regardless of your budget, you won't be satisfied unless you first figure out what you want the serum to achieve. Read up on different ingredients and think about what might help your skin.
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Signs of ageing such as fine lines are the aim of many serums. Look for ingredients like retinol, which is very effective on skin that shows signs of ageing. Ingredients that bind moisture and thus plump the skin reduce the appearance of fine lines. [Hyaluronic acid]/cl/253/Skincare?attr_56377704=60468426&attr_60469427=60469437) is one such ingredient.
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Dry skin is an incredibly common problem. The skin becomes tight and uncomfortable. Sometimes it even begins to flake, which means that makeup doesn't work properly and can even enhance dryness. Niacinamide is an ingredient that usually works well with dry skin. Preferably boosted with hyaluronic acid.
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Dull skin gives a tired look. It can often be cured quickly with a serum containing vitamin C.
It’s easy to believe that you get what you pay for. This is certainly true to some extent, but when it comes to skincare, a lot has happened in the budget segment in recent years. In fact, there is incredibly effective skincare at bargain prices. Brands such as The Ordinary and Eucerin are good examples.
The vast majority of serums come in packs with some form of dosing instrument: pumps and pipettes are the most common. The most hygienic packages are those with pumps that do not release oxygen into the packaging.
Oxygen makes the product oxidise more quickly, reducing its shelf life. If you have chosen a pack of pipettes, don't fall for all the TikTok videos showing people running the pipette over their face before putting them back into the bottle. Dispense the serum into your hand prior to application. To avoid getting bacteria in the bottle, the pipette should not touch your skin.
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