You can choose from several light colours with this bulb, for example cool white, daylight, and warm white. As for the brightness, this light bulb clocks in at 806 lumen.
From Currys
PHILIPS HUE Hue White & Colour Ambiance Bluetooth LED Bulb - E27, Twin Pack
Scan
Philips Hue White and Colour Ambience E27 Twin Pack