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How to shop online safely and easily

Are you new to online shopping – or just want to make sure you're shopping smart? Here's a step-by-step guide to how a typical online purchase works.

What do you need to shop online?

Getting started is easy – all you need is:

  • Internet access

  • A payment method (like card, PayPal or Klarna)

  • An email address for your order confirmation

  • Access to your bank's authentication app or a verification code by SMS

How a typical online purchase works

1. Find the right product
Visit a retailer or use PriceRunner to compare prices. If you're unsure about the product, you can use buying guides or filters.

2. Add item to your basket
Click “Add to basket” or “Buy”. You can continue browsing or proceed to checkout.

3. Go to checkout
At the basket, review your selected items. Adjust quantity or remove items as needed.

4. Choose delivery method
Enter your postcode to see delivery options, such as:

  • Home delivery
  • Click & Collect
  • Delivery to a pickup point

5. Enter your details
Provide your name, address, email, and phone number.

6. Choose payment method
Pay by card, PayPal or Klarna – or use another digital payment method available at the retailer.

7. Confirm your payment securely
You’ll usually need to confirm the payment via your bank’s app or a one-time code sent to your phone, depending on your bank.

Tips for a better shopping experience

  • Always compare prices and delivery

  • Use PriceRunner Buyer Protection – it’s free for members

  • Pay by card for added protection

  • Check the store’s return policy

Also read: 10 smart shopping tips

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Since 1999, PriceRunner has helped millions of visitors find the best products at the best prices.

PriceRunner is entirely independent and free to use. Our vision is to be your go-to site that you can always count on when comparing products and prices. PriceRunner became a part of Klarna 2022.

You can compare prices and products with us in:

Sweden, Denmark, The UK, Norway, USA, Germany, Austria, Finland, France, Ireland, Italy, Netherlands, Spain

Copyright 1999-2026 Klarna Technologies AB