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By Klarna

Apple’s iPhone 18 could mark a major shift in the company’s release strategy, with rumours pointing to a launch in early 2027 instead of the usual September window.
If you’re thinking about upgrading, it’s worth comparing current iPhone prices while waiting for the next model.
Compare the latest iPhone deals below or scroll down to see what to expect from the iPhone 18.
*Pay in 24 installments with Klarna, APR 21.90%: Borrowing more than you can afford, or paying late, may make it harder to get credit in the future. Credit subject to status. 18+. UK residents only. A downpayment of 10% or higher may be required. Klarna Financing has a representative 21.9% APR (fixed). Representative example: 21.9% APR representative based on a loan amount of £1200 repayable over 24 months at an interest rate of 21.9% p.a. (Fixed). 23 monthly payments of £61.06 and last payment of £55.01. Total amount payable of £1,463.39. Total charge for credit £263.39. Minimum and maximum purchase amount £250 - £10,000. Lender: Klarna Financial Services UK Limited (nr 14290857). T&Cs apply. Pay in 3: Klarna’s Pay in 3 is an unregulated credit agreement. Borrowing more than you can afford or paying late may negatively impact your financial status and ability to obtain credit. 18+, UK residents only. Subject to status. T&Cs and late fees apply.
Apple typically launches new iPhones in September, but recent reports suggest a major shift in strategy.
Recent reports suggest Apple may be planning a shift in its iPhone release strategy, with the standard iPhone 18 potentially launching in early 2027.
This would mean:
Apple has not confirmed this change, but multiple reports suggest it is being actively tested.
The iPhone 18 is expected to follow Apple’s usual pricing structure.
Expected pricing:
From £799–£899
Pricing will depend on storage options and any changes to Apple’s lineup.
While Apple has not confirmed details yet, early rumours suggest:
While major design changes may come later, the iPhone 18 is expected to focus on performance and efficiency upgrades.
You may want to wait if:
You might consider buying now if:
Comparing current prices can help you decide whether waiting is worth it.
The iPhone 18 is expected to launch in early 2027, potentially in March or April.
Expected pricing starts from around £799–£899 depending on the model.
If you’re not in a rush, waiting could make sense. Otherwise, current iPhone models often offer strong value.