iPhone 18 Pro, Pro Max and Duo– Release Date, Price & Best Deals

Apple has now confirmed its launch strategy for the iPhone 18 lineup, and it's a three-part rollout rather than two. On September 9, 2026, Apple unveiled the iPhone 18 Pro and iPhone 18 Pro Max, available from September 18, along with its first foldable device, the iPhone Duo, arriving separately on October 23 (pre-orders open October 16).

The standard models, iPhone 18 and iPhone 18e, are rumoured to arrive in spring 2027, though Apple has not confirmed this.

If you're thinking about upgrading, it's worth comparing current iPhone prices while waiting for the next model.

Compare the latest iPhone deals below or scroll down to see what to expect from the iPhone 18.

iPhone 18 Release Date

Apple has confirmed a three-part rollout for the iPhone 18 lineup, not two windows as previously rumoured.

This means:

• iPhone 18 Pro and iPhone 18 Pro Max were unveiled on September 9, 2026, with pre-orders from September 12 and availability from September 18.
• The foldable iPhone Duo was also unveiled on September 9, but launches separately: pre-orders open October 16, with availability from October 23.
• The standard iPhone 18 and iPhone 18e are rumoured to arrive in spring 2027, though Apple has not confirmed this.

iPhone 18 Price

Apple has confirmed UK pricing for the models already announced.

Pricing:

- iPhone 18 Pro: from £1,199 (256GB) up to £2,399 (2TB)

- iPhone 18 Pro Max: from £1,299 (256GB) up to £2,499 (2TB)

- iPhone Duo: from £1,999 (256GB) up to £3,199 (2TB) — £700 more than the equivalent Pro Max at every storage tier

- iPhone 18/18e (spring 2027): pricing not yet known

What’s New in iPhone 18?

Confirmed by Apple for iPhone 18 Pro and Pro Max:

• New A20 Pro chip built on a 2nm process for faster performance
• New C2 modem with improved connectivity and lower power consumption
• Better battery life — up to 45 hours of video playback on the Pro Max
• New 48MP main camera with variable aperture
• Continued AI focus through iOS 27

The iPhone 18 Pro focuses on performance, camera and battery life, while the iPhone Duo marks Apple's first step into foldables.

Should You Wait for the iPhone 18?

You may want to wait if:

• You're interested in the foldable iPhone Duo (available from October 23)
• You want the standard iPhone 18 or 18e at a lower price point (spring 2027)
• You want to see how pricing settles as more models reach the market

You might consider buying now if:

• You need a phone immediately and the iPhone 18 Pro or Pro Max already covers your needs
• You find a strong deal on a current model
• You don't need a foldable screen or the upcoming standard models

Comparing current prices can help you decide whether waiting is worth it.