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PriceRunner's main owners are Karl-Johan Persson, eEquity and Nicklas Storåkers. We are also proud that the majority of board members and employees are owners of PriceRunner. PriceRunner is a team effort, and how good we are for our users and retailers is the result of everyone's hard work. So it is great to be able to offer everyone the chance to be involved as partners.

Karl-Johan Persson is former CEO of H&M. H&M is one of the world's largest fashion companies, with brands such as H&M and H&M Home, COS, & Other Stories and Monki.

eEquity is a Swedish investment company specialising in e-commerce and digital growth. They are part-owners among several of Sweden’s leading e-commerce companies such as NA-KD, RoyalDesign, Footway and Outdoorexperten.

Nicklas Storåkers is the CEO of PriceRunner.