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I think it's a smart watch as I can both change the look of the clock and see my heart rate, steps I've taken and calories burned, and see a history of everything in the app. And in the clock face I have now there comes fireworks and other, if you reach your daily goal in number of steps. I can also set up some auto replies in the app that you can use on the clock when some SMS or send message e.g. via Facebook Messenger or other. If my bank supported Fitbit Pay with Visa/Dankort, I would also be able to pay with it. Through an app for the clock and the service IFTTT I can turn off and turn on my Wifi Smart Plugs. It's smart.:) But since the clock does not have built-in GPS, it must be connected to the phone in order to detect routes. And I think, since the clock, of course, can not measure km on spinning, one should be able to add it manually by changing the activity, you can not now. One must be able to choose that the clock does not count steps during spinning for that, of course, it can not do properly. And the app uses quite a lot of battery once you've set All-Day Sync in. But otherwise I think it's a really good watch.:)
Bought this as a gift for my son who keeps on much with swimming since this watch is one of the few that is really waterproof and has a special swim mode and measures data just for swimming. The watch is very easy to use and fits just as well for a child as a (smaller) adult. On my arm, however, it looks a little small, on a full-grown male arm, big brother Fitbit Ionic looks better. Battery life is also good, 3-4 days is not a problem. One drawback that should be mentioned is that there is no easy way to control Spotify on the phone via the clock.
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Lowest price for Fitbit Versa is £150. This is currently the cheapest offer among 7 retailers.